Part 5 of my video series “Your Database is Your Business” Now online here

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Tracking Your Numbers

The fastest way to improve is to track your numbers. Since April 3, I have lost 40 pounds. It takes lots of different behavioral changes, but for me it started with tracking what I ate every day and calculating the calories, sodium, and other key factors. When I saw the actual numbers, I realized I had to make changes.

Every day I coach agents that are frustrated with their results. When I ask how many people they talked to that day, they will often answer with how many dials they made, or how many emails they replied to.They will RARELY give me the number of contacts they made. I force them to actually realize how many they actually talked to, typically 3-4 in a day. Then, when I ask how long they spent working on lead generation, they will tell me typically 3-4 hours a day, but when I point out it is almost impossible to spend 3-4 hours and ONLY talk to 3 or 4 people (you would go insane with boredom). They will then acknowledge that they were spending most of the “prospecting” time doing something else.

Once agents actually track their activities, they can see for themselves why they are not getting the results they want, and choose to take the appropriate actions. I have create a weekly numbers tracker to make the process easier, you can get a copy for free by clicking here.

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Sync Facebook and LinkedIn with Contactually

Both Facebook and LinkedIn seem to want to make it harder to get your contacts from Facebook or LinkedIn into your own system. It keeps getting harder, and I think one day may be impossible. I STRONGLY recommend you export them all immediately, and update your list monthly if you are active on either system.

Below is a great post by Contactually on how to use their service to get the contacts merged, and if you don’t use Contactually you can export them into whatever system you use. If you don’t use Contactually, here is a link for a free 30 day trial, during which you can get your database together or if you like use it as a customer database.

Contactually | Sync Facebook and LinkedIn with Contactu….

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What are the Tools You Using and Loving?

What are the Tools You Using and Loving? Surveyhttps://www.surveymonkey.com/r/9WK5KR3

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As the person sending the message, it’s

As the person sending the message, it’s your job to select the right vehicle for what you’re trying to convey or ask. Your prospects/customers/colleagues have plenty on their own to-do lists. In order to get the response you need, when you need it, you must make it as easy as possible for the recipient to get back to you—and this is where choosing the right medium makes a difference. To determine whether it is more effective to IM someone, send an email, pick up the phone, or schedule a meeting, review the two questions in this article in the Harvard Business Review.

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What Is the FAVORITE Tool You are Using

What Is the FAVORITE Tool You are Using In Your Real Estate Business That You are Loving? Click here and share your answers. Top answers so far: Mojosells dialer and postcard mailing to farm area. What are the Tools You Using and Loving? Survey http://ow.ly/QtJJA

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I have been impressed with the urgency o

I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do. http://ow.ly/MF13m

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Product Review: Testimonial Products RealSatisfied and Reach150

Testimonials are such an important part of marketing, and getting more important daily. Many agents push clients to individual websites like Zillow, Yelp, or merely collect emails and republish them. The risk of pushing them to one platform is what happens if that platform goes the way of MySpace or Friendster? Also, is it worth the expense.

realsatisfied

RealSatisfied is $99 a year, and free for Century 21 agents. It only works with verified closings, so will limit you to closings going forward and a limited number of recent closings. The advantage is their recommendations are “verified” which they offer carries more value. Realsatisfied allows the agent to have one point of contact for their testimonials, then pushes them to Realtor.com and social media sites (Facebook and Twitter), as well as creates a profile where you can link all other social media. You can see my profile here, but I have no testimonials yet as I have not closed any transactions with my company since this service became available.

Reach150

Reach150 is a customer testimonial product that consolidates testimonials, and manages the process of testimonial solicitation that you can not only use with future closings and recent, but also all past clients as well as vendors. This is ideal for an agent or any business person that is looking to build quickly their testimonial backlog. You can solicit anyone who has an email address, as well as can link both your profile and solicitation in your email or on your website. I was quickly able to accumulate testimonials, as you can see on my profile here. Reach150 is both further reaching (past clients, non-closed transactions) but also more expensive, with plans starting at $25 per month. This is also a product appropriate for non-Realtors, so you can introduce to business owners both as a way to solicit testimonials and as a way for them to build their inventor. My customers found it quick and easy to use, and I found it easy to both guide them with a link in my email signature and their web page to input a number of clients at one time.

Again, both these products are creating the risk they they go away one day, so I believe a smart agent will ask customers to complete one testimonial, then copy and paste the same into the other sources you need. Real150 works best for this, as you can create a list of those customers glad to help, when they respond to Reach150 I would ask them to also complete one in Zillow, Realtor.com and Yelp by sending them the appropriate link. That way your both your assets and your reputation is diversified.

What is your strategy? I would love your feedback in comments below.

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Estimating your home’s value can be tri

Estimating your home’s value
can be tricky — but doing it well can make a big difference in how quickly you are able to sell your home.

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Great tips from Entrepreneur magazine: T

Great tips from Entrepreneur magazine: There are emails that everyone dreads and others that customers get excited about seeing in their inboxes. What’s the difference and how to you get your brand to be the one that builds anticipation? Spend the time to build a plan for your email marketing with these five helpful tips, tools and strategies that can help you grow your brand and build up your bottom line.

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