As the person sending the message, it’s

As the person sending the message, it’s your job to select the right vehicle for what you’re trying to convey or ask. Your prospects/customers/colleagues have plenty on their own to-do lists. In order to get the response you need, when you need it, you must make it as easy as possible for the recipient to get back to you—and this is where choosing the right medium makes a difference. To determine whether it is more effective to IM someone, send an email, pick up the phone, or schedule a meeting, review the two questions in this article in the Harvard Business Review.

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