Among other tasks, professional real estate agents have both keep up on market developments and share relevant changes with their customers/prospects. At the same time, the internet can be a rabbit hole of wasted time. So how do you get relevant material?
One great resource is the California Association of Realtors (CAR) “Market Matters” and “Beyond the Headlines.” Link here. “Market Matters” is a Word Doc formatted version and “Beyond the Headlines” is the same content formatted more for re-sending. This content is a curated group of relevant articles, and most are pretty good, but I would not send the entire document but maybe 1 or 2 of the articles. To make it easy, I put the hyperlink in my weekly reminders to check on Friday and see if there is good information to share.
Do you have other tools you use to generate important content? If so, leave a comment below.