How to Create Effective Video for your Buiness

Frank Klesitz, President of Vyral Marketing,  did a great video on how to create a video for your business. The main points are:

  1. Keep the production simple. Record at your desk, using an HD webcam, which might cost $100 or less;
  2. No background light, unless you have special lighting in front. In general you want a dark wall behind you, and if you can turn off lights behind you and put lights on your face it will make it look better. Make sure to test the video to check the lighting
  3. Dress professionally; like you would for a presentation
  4. Make yourself slightly off-center so there is room for graphics, a board for notes, and leaves room for a play button for your video software. Get into the left or right 3rd.
  5. Topics; generate them by asking your audience for suggestions; email or Facebook are great tools for this, or call and ask;
  6. Introduction; get it right. Must include
    1. Who are you?
    2. What are you going to do
    3. Why are you doing it?
    4. How can I get more information;
  7. Do not read script, but create an outline and use talking points you can glance at. You an introduction, a few points of content, and a call to action at the end. This allows the video to be more personal;
  8. Make sure you are energetic and excited about your topic. Show emotion

Link to the Youtube video

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