Some sort of database, also called a cli

Some sort of database, also called a client relations manager (CRM), is critical to the success of your real estate business. If you’ve been thinking you need to get one, I agree, you do, or at least get started organizing what you have. Here are 3 compelling reasons why you should use a database or a CRM to in your real estate business.

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I don’t measure a man’s success by how

I don’t measure a man’s success by how high he climbs but how high he bounces when he hits bottom. http://ow.ly/MF0Oy

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What are the Tools in Your Business and Loving?

I am hosting my weekly webinar series on this topic on Wednesday.

(You can sign up for free by clicking here). 

What is the best tool or tools you use in your business that can make a difference in another agent’s business? Please share in the comments section here.

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Home Values in Los Angeles and Nationally; where are they headed?

Home prices rebounded strongly in 2012 and 2013, but the pace of gains has slowed since then as the supply of bargain-priced foreclosures has dwindled. The Case-Shiller index measures prices on home resales. They’re reported on a three-month moving average with a lag, meaning they don’t provide the most up-to-date picture of market conditions.

Housing Values

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Your Database IS Your Business, Part 3; How to Make More Money in Less Time

This webinar reviews the specific actions to take to leverage the database of people you already know. What to do when calling, sending email, sending US mail, etc.

If you would like to attend the next webinar, Wednesday, August 5 at 5PM PDT,

CLICK HERE

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Existing Home Sales Volume: Sales of pre

Existing Home Sales Volume: Sales of previously owned homes and new homes stumbled after mortgage rates spiked in 2013. Sales gradually picked up towards the end of 2014 and are running modestly above their weak levels of a year earlier. Home sales offer the best gauge of housing demand at prevailing prices and interest rates. Sales of new homes tend to pack a bigger punch for overall economic growth, but they remain well below their pre-bubble levels. http://ow.ly/i/c7E78

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Ask anyone trying to buy a home today, a

Ask anyone trying to buy a home today, and the vast majority will launch into a story about a bidding war. Demand for housing has returned, but housing supply has not, and the numbers are only getting worse. The supply of homes for sale nationally in June fell 6.5 percent from a year ago, according to a new report from Zillow, a real estate listing and analytics company.

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I didn’t fail the test. I just found 100

I didn’t fail the test. I just found 100 ways to do it wrong.  http://ow.ly/MEZTX

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Q2: Hot Markets See Runaway Rents Amid D

Q2: Hot Markets See Runaway Rents Amid Dropping For-Sale Inventory http://ow.ly/322cqn

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Call or Text?

One of my favorite blog sites, The Art of Manliness, published a great post on whether single mean asking a woman for a date should call or text. Since sales is almost perfectly analogous to dating, the same question arises in our business every day: do I call or text?

textorcall

Years ago, when texting was charged on a per text basis, many users were upset when they received a text they did not want. The younger age cohort, however, only grew up with free texting and is by its nature less intimate in its communication and many find phone calls too pushy. Today Americans send 5 times more texts than phone calls. So, lets evaluate the options. Many customers tune into the channel “phone,” many text, or email. In addition, many customers consider Facebook the internet, and Facebook messenger message as their primary method of communication. Others send or consider LinkedIn messages as higher priority than emails. The challenge to all of these, as in any relationship issue, is not which is correct but which is my customer counting as correct.

The Pros of Calling

Calling shows maturity and courage, both in dating and in business. Many business people use social media to hide, and calling puts you forward. Particularly for a real estate agent presenting themselves as strong and in control, a phone call will be attractive to a motivated customer looking for assistance.

More personal. The phone call can start the rapport and begins the process of learning the communication style of the customer

The Cons of Calling

Calling people the first time can be awkward. Many times we don’t know enough to start a conversation. Calling can at times seem forward if the customer is not looking yet to start a conversation. Finally, since phone calls have become so much rarer, it can appear as too aggressive in some circumstances.

The Pros of Texting

Texts are easier to send and less anxiety-inducing, and allows both parties to be more comfortable. Texts also allow both parties to be comfortable, letting both sides gather their thoughts and choose words carefully.

The Cons of Texting

Texts can seem less personal, or make the customer feel you are too busy to call or respond immediately if you delay in your response. It may also come across as shy and lacking confidence.

OK, so should I call or text?

Some good general rules:

Call, if:

Customer is over 40

You have a strong reason for calling

You are looking to present yourself as a listing agent capable of handling their transaction

Text, if:

Customer is under 30

Answering routing business communication (showing instructions to coop agent, escrow details)

OK, those are some general rules. What are yours?

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