Product Review: Testimonial Products RealSatisfied and Reach150

Testimonials are such an important part of marketing, and getting more important daily. Many agents push clients to individual websites like Zillow, Yelp, or merely collect emails and republish them. The risk of pushing them to one platform is what happens if that platform goes the way of MySpace or Friendster? Also, is it worth the expense.


RealSatisfied is $99 a year, and free for Century 21 agents. It only works with verified closings, so will limit you to closings going forward and a limited number of recent closings. The advantage is their recommendations are “verified” which they offer carries more value. Realsatisfied allows the agent to have one point of contact for their testimonials, then pushes them to and social media sites (Facebook and Twitter), as well as creates a profile where you can link all other social media. You can see my profile here, but I have no testimonials yet as I have not closed any transactions with my company since this service became available.


Reach150 is a customer testimonial product that consolidates testimonials, and manages the process of testimonial solicitation that you can not only use with future closings and recent, but also all past clients as well as vendors. This is ideal for an agent or any business person that is looking to build quickly their testimonial backlog. You can solicit anyone who has an email address, as well as can link both your profile and solicitation in your email or on your website. I was quickly able to accumulate testimonials, as you can see on my profile here. Reach150 is both further reaching (past clients, non-closed transactions) but also more expensive, with plans starting at $25 per month. This is also a product appropriate for non-Realtors, so you can introduce to business owners both as a way to solicit testimonials and as a way for them to build their inventor. My customers found it quick and easy to use, and I found it easy to both guide them with a link in my email signature and their web page to input a number of clients at one time.

Again, both these products are creating the risk they they go away one day, so I believe a smart agent will ask customers to complete one testimonial, then copy and paste the same into the other sources you need. Real150 works best for this, as you can create a list of those customers glad to help, when they respond to Reach150 I would ask them to also complete one in Zillow, and Yelp by sending them the appropriate link. That way your both your assets and your reputation is diversified.

What is your strategy? I would love your feedback in comments below.

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Estimating your home’s value can be tri

Estimating your home’s value
can be tricky — but doing it well can make a big difference in how quickly you are able to sell your home.

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Great tips from Entrepreneur magazine: T

Great tips from Entrepreneur magazine: There are emails that everyone dreads and others that customers get excited about seeing in their inboxes. What’s the difference and how to you get your brand to be the one that builds anticipation? Spend the time to build a plan for your email marketing with these five helpful tips, tools and strategies that can help you grow your brand and build up your bottom line.

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Some sort of database, also called a cli

Some sort of database, also called a client relations manager (CRM), is critical to the success of your real estate business. If you’ve been thinking you need to get one, I agree, you do, or at least get started organizing what you have. Here are 3 compelling reasons why you should use a database or a CRM to in your real estate business.

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I don’t measure a man’s success by how

I don’t measure a man’s success by how high he climbs but how high he bounces when he hits bottom.

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What are the Tools in Your Business and Loving?

I am hosting my weekly webinar series on this topic on Wednesday.

(You can sign up for free by clicking here). 

What is the best tool or tools you use in your business that can make a difference in another agent’s business? Please share in the comments section here.

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Home Values in Los Angeles and Nationally; where are they headed?

Home prices rebounded strongly in 2012 and 2013, but the pace of gains has slowed since then as the supply of bargain-priced foreclosures has dwindled. The Case-Shiller index measures prices on home resales. They’re reported on a three-month moving average with a lag, meaning they don’t provide the most up-to-date picture of market conditions.

Housing Values

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Your Database IS Your Business, Part 3; How to Make More Money in Less Time

This webinar reviews the specific actions to take to leverage the database of people you already know. What to do when calling, sending email, sending US mail, etc.

If you would like to attend the next webinar, Wednesday, August 5 at 5PM PDT,


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Existing Home Sales Volume: Sales of pre

Existing Home Sales Volume: Sales of previously owned homes and new homes stumbled after mortgage rates spiked in 2013. Sales gradually picked up towards the end of 2014 and are running modestly above their weak levels of a year earlier. Home sales offer the best gauge of housing demand at prevailing prices and interest rates. Sales of new homes tend to pack a bigger punch for overall economic growth, but they remain well below their pre-bubble levels.

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Ask anyone trying to buy a home today, a

Ask anyone trying to buy a home today, and the vast majority will launch into a story about a bidding war. Demand for housing has returned, but housing supply has not, and the numbers are only getting worse. The supply of homes for sale nationally in June fell 6.5 percent from a year ago, according to a new report from Zillow, a real estate listing and analytics company.

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