I didn’t fail the test. I just found 100

I didn’t fail the test. I just found 100 ways to do it wrong.  http://ow.ly/MEZTX

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Q2: Hot Markets See Runaway Rents Amid D

Q2: Hot Markets See Runaway Rents Amid Dropping For-Sale Inventory http://ow.ly/322cqn

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Call or Text?

One of my favorite blog sites, The Art of Manliness, published a great post on whether single mean asking a woman for a date should call or text. Since sales is almost perfectly analogous to dating, the same question arises in our business every day: do I call or text?

textorcall

Years ago, when texting was charged on a per text basis, many users were upset when they received a text they did not want. The younger age cohort, however, only grew up with free texting and is by its nature less intimate in its communication and many find phone calls too pushy. Today Americans send 5 times more texts than phone calls. So, lets evaluate the options. Many customers tune into the channel “phone,” many text, or email. In addition, many customers consider Facebook the internet, and Facebook messenger message as their primary method of communication. Others send or consider LinkedIn messages as higher priority than emails. The challenge to all of these, as in any relationship issue, is not which is correct but which is my customer counting as correct.

The Pros of Calling

Calling shows maturity and courage, both in dating and in business. Many business people use social media to hide, and calling puts you forward. Particularly for a real estate agent presenting themselves as strong and in control, a phone call will be attractive to a motivated customer looking for assistance.

More personal. The phone call can start the rapport and begins the process of learning the communication style of the customer

The Cons of Calling

Calling people the first time can be awkward. Many times we don’t know enough to start a conversation. Calling can at times seem forward if the customer is not looking yet to start a conversation. Finally, since phone calls have become so much rarer, it can appear as too aggressive in some circumstances.

The Pros of Texting

Texts are easier to send and less anxiety-inducing, and allows both parties to be more comfortable. Texts also allow both parties to be comfortable, letting both sides gather their thoughts and choose words carefully.

The Cons of Texting

Texts can seem less personal, or make the customer feel you are too busy to call or respond immediately if you delay in your response. It may also come across as shy and lacking confidence.

OK, so should I call or text?

Some good general rules:

Call, if:

Customer is over 40

You have a strong reason for calling

You are looking to present yourself as a listing agent capable of handling their transaction

Text, if:

Customer is under 30

Answering routing business communication (showing instructions to coop agent, escrow details)

OK, those are some general rules. What are yours?

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I am not a product of my circumstances.

I am not a product of my circumstances. I am a product of my decisions.  http://ow.ly/MEZw9

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Case-Shiller Expected to Maintain Holdin

Case-Shiller Expected to Maintain Holding Pattern in June – The May S&P/Case-Shiller (SPCS) data published today showed home prices continuing to rise at an annual rate of five percent for the 20-city composite and 4.7 percent for the 10-city composite (seasonally adjusted). The national index has risen 4.4 percent since May 2014. The non-seasonally adjusted (NSA) 10-City Index was up one percent month-over-month, while the 20-City index rose 0.8 percent (NSA) from Apri… http://ow.ly/31X0bS

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How wonderful it is that nobody need wai

How wonderful it is that nobody need wait a single moment before starting to improve the world. http://ow.ly/MEZ9r

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Real estate has taken the top spot in th

Real estate has taken the top spot in the three years Bankrate has been conducting the survey. More Americans are once again viewing real estate as a golden ticket.

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U.S. home prices rose in May as a limite

U.S. home prices rose in May as a limited supply of properties for sale failed to meet demand from first-time buyers.

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Fewer overseas buyers are purchasing rea

Fewer overseas buyers are purchasing real estate in the United States. It’s thought the stronger dollar has a lot to do with the decline in figures.

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Total existing-home sales increased 3.2

Total existing-home sales increased 3.2 percent to anannual rate of 5.49 million in June, and are now at their highest pace since February 2007. Sales have increased year-over-year for nine consecutive months and are 9.6 percent above a year ago

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